Stok Apparel’s Mission: Quality Outdoor Apparel for Sustainable Adventures

Two adventurers with a love for the wild founded Stok Apparel to create clothing that fuels every outdoor passion. From camping under starlit skies to kayaking wild rivers, climbing rugged peaks, or wandering forest trails, our high-quality outdoor apparel—starting with our versatile hats—is designed to empower your adventures. Our mission is rooted in quality, driven by passion, and committed to preserving the planet for every explorer.

Uncompromising Quality, Fueled by Passion

Quality is the heart of Stok Apparel. Our outdoor hats are crafted with precision, using durable, weather-resistant materials to withstand the elements and elevate your style. Each hat is rigorously tested and hand-checked to ensure it meets our exacting standards, so you can trust your apparel to perform, whether you’re summiting peaks or strolling coastal paths. As we grow, we’re excited to expand our line with more sustainable outdoor apparel, like performance jackets and moisture-wicking shirts, to support every adventure.

Our passion for the outdoors drives everything we do. Stok Apparel isn’t just about creating eco-friendly clothing; it’s about building a community of adventurers who thrive on exploration. We aim to inspire you to push boundaries, chase horizons, and embrace the transformative power of nature, whether you’re camping, climbing, kayaking, or beyond.

Protecting Our Planet: A Core Commitment

The outdoors is our home, and Stok Apparel is dedicated to protecting it. According to the World Resources Institute, deforestation accounts for 15% of global carbon emissions, and the loss of 10 million hectares of forest annually threatens biodiversity and climate stability. With every purchase, 5% of proceeds supports reforestation initiatives, partnering with Tree Canada to restore forests and combat climate change. By choosing Stok Apparel’s sustainable hats, you’re investing in your adventures and a greener planet.

Our Vision: Scaling Impact, Inspiring Lives

At Stok Apparel, our mission goes beyond crafting premium outdoor apparel. We envision a world where adventure and sustainability unite, empowering everyone to explore with purpose. As